What happens in elementary school doesn’t always stay in elementary school.
Sometimes, it’s where a business is born.
At age 10, Berg Bites CEO and founder Dan Berg accompanied his father to the gym every week. This exposure to health and fitness was a formative influence over Dan. It didn’t just inspire him to work out. It inspired him to incubate a business idea from the family living room.
Preteen Dan began the research and development of Berg Bites in middle school. He taught himself about food and nutrition and purged the family home of junk food. By high school, he was producing the Berg Bites prototype: nutritious and delicious balls of peanut butter, chocolate, oats, and seeds, served to friends and family as the one and only Berg-approved dessert. These crowd-pleasers became the original Chocolate Chip Madness flavor of Berg Bites.
Rolled within each bite is the family legacy that nurtured Dan and his vision. Dan’s entrepreneurial spirit and dedication to health food fused in college, where he and his dormmates couldn’t easily find healthy snacks. Dan’s mother shipped the bites to the hungry students, who gratefully devoured them. It was a moment of truth for Dan, who had been thinking about the business angle since high school. It was time to fulfill the call of destiny and transform Berg Bites into the corporation of Dan’s lifelong dream.
F3 reflects founder Dan Berg’s passion for health and wellness, a topic Dan has been studying consistently since childhood. With more than a decade of research and development behind him, Dan is now a full-time businessman on a mission to show consumers how fun, exciting, and satisfying it is to eat clean foods and beverages.